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Burglar alarm siren to be replaced with ice cream van tune

Burglar alarms remain one of the best security measures you can protect your home with, however one criticism that is often leveled against them is that few respond to the sound of an alarm going off. This is something that we’ve been aware of for a while and we think we may have come up with a solution. From today we will be supplying alarms with an optional alternative audible sound; that of an ice cream van.

Sarah Ainslie, our Marketing Manager, spoke of the new development:

“We’ve all become too used to the sound of a burglar alarm and few would respond due to either complacency or fear of what they might encounter. The sound of an ice cream van, on the other hand, usually brings most people out of their homes; rushing to buy a 99 or maybe a screwball. This volume of people on the street is exactly what you need to make any burglar think twice about continuing with their break in.”

We’ve already undertaken some market research and one comment from customer Daz Haagen, that came from a focus group was “everyone on my street rushes out when they hear the ice cream van so I think this is a great idea, although I think a lot of kids might be a bit disappointed when there’s no ice cream to be had when they get there.”

A number of tunes were trialed: Greensleeves and The Entertainer were popular but the Benny Hill theme was dismissed for being too politically incorrect. Pop Goes the Weasel was determined as the standard chime, however a choice may be offered if the service gets hundreds and thousands of customers.

“We’ll be offering the tune on new alarms sold and we can also come out and re-programme existing alarms” Sarah continued “…now that the clocks have gone forward and the evenings are lighter this is a perfect time to implement this new strategy. In the winter we may even offer a Santa sleigh alternative. I don’t think any other alarm company can top that.”

Anyone interested in swapping their alarm chime should get in touch. We’re also interested in hearing from ice cream van operators who may be interested in a joint venture to capitalise on increased interest in their area.

Update 01/4/16 12:01pm: Obviously we’re having a little bit of an April’s Fool joke with you on this! It does however highlight the issue of false alarms and show how important it is to look after your alarm so that when it does goes off in a real incident, your neighbours will take it seriously! See a full article on this here.